NOM approaches architecture as a discipline that touches everyday life. To us, a good space is not only one that looks beautiful; it works well at different hours of the day, never exhausts its users, and gains value over time. That is why we begin by reading daily-life scenarios: who enters, where they linger, where they move faster, and where they pause to breathe. Light and shadow, acoustic comfort, material tactility, and intensity of use shape the design from the first sketches.
Founded by Müge Alanay GücüoÄŸlu, the studio does not separate architecture from interior design. From planning decisions to detailing, from material palette to graphic language, every layer is brought into a single narrative. This is especially evident in hospitality, food-and-beverage, and residential projects, where identity is not added later through “decor,” but built from the start through proportion, composed circulation, and precise detailing. The name NOM reflects this mindset: the focus is not the object, but the relationship between people and space.
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NOM’s language foregrounds indoor–outdoor continuity, permeability, a balanced play of light and shadow, and tactile material pairings. We aim for a refined atmosphere within a restrained framework-understated yet strong, calm yet distinctive, contemporary yet resistant to quick aging. We call this “slow glamour”: elevated without spectacle, refined without sacrificing comfort.
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Our process leaves no gap between idea and execution. Alongside concept visuals, we focus on on-site reality: buildable details, material availability, budget and timeline planning, and team coordination - so the project performs in real life as strongly as it presents.
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For NOM, the measure of design is simple: a space should make people feel good. Empathy, ergonomics, and quality of life are core criteria at every scale - designing not for spaces alone, but for life.
MÜGE ALANAY GÜCÜOÄžLU
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Müge Alanay GücüoÄŸlu earned her degree in Architecture from Middle East Technical University and completed her master’s studies at the same institution, focusing on building systems and performance. Her work is shaped by close attention to the Mediterranean climate - its light, shade, and everyday outdoor rituals.
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For her, architecture begins with understanding people. She judges a space not only by how it photographs, but by how it performs throughout the day - how it guides movement and supports comfort without friction. That is why she treats architecture and interiors as one: from planning to materials, from detailing to atmosphere, every layer serves a single story. The goal is never a design that announces itself, but spaces that feel quietly right the moment you enter - places that settle naturally into life.